
CIMC Vehicles Sell Well At The Guangzhou Auto Show. How To Sell Good Products In The Cold Market?
Release Time:
2018-11-23
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A few days ago, the 4th Guangzhou International Commercial Vehicle Exhibition was held at the Canton Fair Complex. The four manufacturing plants of CIMC Vehicles participated in the exhibition with 11 star models and sold 1,700 vehicles, which fully contributed to the adjustment of the national transportation structure.
The country is making every effort to promote the adjustment of the transportation structure, and CIMC Vehicles welcomes the historic development opportunity
In order to further win the battle to defend the blue sky, fight the battle against pollution, improve comprehensive transportation efficiency and reduce logistics costs, in recent years, the state has continuously increased its efforts to adjust the transportation structure. Lightweight vehicles.
In 2016, the relevant state departments respectively released the new editions of the "Outline Dimensions, Axle Loads and Quality Limits of Automobiles, Trailers and Vehicles" (new edition GB1589) and the "Special Action Plan for the Remediation of Illegal Excessive and Overloading Behaviors of Highway Freight Vehicles", both of which focus on increasing Overload control of road freight vehicles.
In October 2018, the "Three-Year Action Plan for Promoting Transportation Structural Adjustment (2018-2020)" issued by the General Office of the State Council clearly stated that it is necessary to strengthen the management of overloaded and overloaded road freight vehicles. Vigorously promote the standardization of freight vehicles and steadily carry out the management of dangerous goods transport tankers, ultra-long flatbed semi-trailers, and ultra-long container semi-trailers. Guide and urge industries and enterprises to accelerate the replacement and elimination of non-compliant vehicles, and promote the replacement and replacement of standardized models. Carry out the demonstration operation of center-axle car trains, and speed up the promotion and application of lightweight trailers.
According to statistics from the China Automotive Technology Research Center, in the first half of 2018, the domestic semi-trailer industry market was bleak, and the industry's overall sales fell by 34.5%. "Under the guidance of national policies, the development of the domestic semi-trailer industry has indeed experienced a buffer period, but the sales of CIMC Vehicles have hardly declined, because CIMC Vehicles actively responded to the call of the state to control the overloading of car carriers in accordance with the law, and seized the opportunity of sedan transportation. It is a historic opportunity for car sales, and the layout is ahead of schedule to successfully transform and upgrade.” Sun Chunan, general manager of CIMC Vehicles Southeast Sales Center, said, “It is expected that CIMC Vehicles will sell 14,000 center-axle car carriers this year, which will account for the total sales volume in the Chinese market. about 40%.”
Production line upgrade, technological innovation, 1700 vehicles sold in 15 minutes
According to Sun Chunan, the market entered the fourth quarter, and the domestic semi-trailer market fell sharply almost across the board. However, on the first day of CIMC Vehicles' participation in the auto show with the upgraded "Lighthouse Factory" products, customers raised their placards and snapped up purchases in less than 15 minutes. The total number of cars sold exceeded 1,700, and nearly 800 potential sales were reached.
In this regard, Yang Lin, vice president of the China Council for the Promotion of International Trade, said that the exhibitors can sell more cars, which means that no matter how cold the weather is, some people can sell ice cream. But the government issued a series of important plans this year to adjust the transport structure, which means that the money supply for road transport will decrease and the total demand for vehicles will decrease. Therefore, companies need to continuously optimize their products, launch more cost-effective standard models, build a well-known brand, and achieve counterattacks.
"The reason why CIMC Vehicles' "Light Tower Factory" products can achieve a counter-attack is that we continue to manufacture good products and create new value for customers through production line upgrades and technological innovations," said Sun Chunan.
In recent years, CIMC Vehicles has pioneered the exploration and practice of intelligent manufacturing of special vehicles in China, and has successively established digital "lighthouse factories" in Dongguan, Yangzhou, Zhumadian and other places. It is reported that the production line of the digital "lighthouse factory" has changed the traditional production and management methods. The production of special vehicles by the production of commercial vehicles will greatly improve the production efficiency, shorten the product delivery time, and achieve zero VOCs (volatile organic compounds) emissions. , become the world's leading digital special vehicle production line.
According to reports, the "Light Tower Factory" production line of CIMC Vehicles can realize flexible mixed-line production of various models through the production form of modular work island. "Modular work island" is a new mode that is combined with modular product design to adapt to flexible product manufacturing. Through the modular configuration of the product, limited modules can be used to meet the individual needs of customers.
"In layman's terms, it is to break the concept of the traditional assembly line and concentrate the production of various small parts of the car, and then according to the customer's order requirements, the parts are assembled like stacking wood into the models required by the customer." CIMC Vehicles The relevant person in charge said, "This not only meets the current market demand for flexible production, but also greatly improves production efficiency."
According to reports, in terms of energy conservation and emission reduction, in the past, the special vehicle production line used the traditional paint and primer process, and the phenomenon of 'rusting water' generally existed in the waste water. The wastewater discharged from the process can still be used for fish farming.
"Design digitalization, production automation, management digitalization, energy saving and environmental protection, CIMC Vehicles' 'Light Tower Factory' is not only the leading digital special vehicle production line in China, but also the world's leading digital special vehicle production line. With such a production line, this ensures that CIMC Vehicles is in When dealing with the transformation and upgrading of the entire industry, we have always been at the forefront of the market." The person in charge said, "The products we produce not only meet the new national standards, but also meet the individual needs of customers, and are naturally favored by customers."
Deeply cultivating intelligent technology has broad prospects in the future
During the exhibition, CIMC Vehicles also held the unveiling ceremony of "Deep Sail" and a new product launch conference. At the press conference, a total of intelligent muck trucks, side curtain trucks, 45-foot/40-foot skeleton vehicles, and central axle box vehicles were displayed. 5 "Deep Sail" products. It is reported that in addition to beautiful painting, anti-rust, anti-wear, and lightweight design, the most important feature of "Shenyangfan" products is that they are very intelligent.
Taking the intelligent muck truck as an example, the vehicle adopts the Beidou/GPS two information transmission modes to provide 24-hour uninterrupted monitoring information for the muck transportation supervision department. Real-time monitoring and alarming of , wrong roads and emergencies. By installing on-board monitoring equipment to comprehensively monitor vehicle status information, it can provide real-time status information for drivers and passengers, such as overloading, speeding, fatigue driving, etc., it will alarm to remind drivers and passengers.
Li Guiping, Vice President of China Association of Automobile Manufacturers and CEO and President of CIMC Vehicles, said that the intelligentization of vehicle technology is the general trend in the future. We will eliminate the backward production platform and make every effort to build an intelligent semi-trailer platform. As an independent brand, "Shenyangfan" bears the ideal of CIMC Vehicles to rebuild the global operation system of semi-trailers. It is the only way for the enterprise to grow qualitatively, and it is also a win-win choice to lead the industry to the mid-to-high end.
"Currently, the construction of the Guangdong-Hong Kong-Macao Greater Bay Area is a hot topic, and the 'Blue Sky Protection Plan' is a key plan of governments across the country. CIMC Vehicles should efficiently seize these opportunities and actively participate in mature intelligent environmental protection products and high-quality services. Among them, the future market prospects are definitely broader." Li Guiping said.
CIMC
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